We offer a monthly ongoing service to keep your website at the forefront of internet Search Engines. We capitalize on the infrastructure we build during your initial Website design phase. During this time is when we really focus on your Website’s ranking in the Search Engines.       learn more>>>
  
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SEM | Search Engine Marketing

  • Don’t spend all your money and time on expensive and super-competitive keyword terms!  Ask DogByte's to perform Theme-based keyword research and help you drill into super-expensive keywords (keyword niches) in order to find the less competitive “latent semantic” terms that will drive your content decisions and attract more of your ideal prospects or visitors.

Ask youself this.  Which which web prospects search term below  is closer to making a purchase?

  • TV

  • Sony BRAVIA

The second search term is closer to making a purchase.  Why pay top dollar for a highley competitive search term, when you can dominate the web traffic closest to the point of purchase.

 

BTW:  If you have not seen the Sony BRAVIA ad of a building being painted by cannons of paintballs.  Check it out by clicking here. http://www.bravia-advert.com/paint/thead/

 
PPC/Campaign Management

ROI is the key to an online PPC campaign.

Advertising online can help an advertiser meet many objectives
Determining, measuring, and tracking metrics helps ensure success


Advertising Objectives
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The online statistics for searchers speak for themselves:
        • Search now the most dominant form of online advertising
        • Nearly 3x growth in since start of 2003
        • 35 searches per user per month in U.S.

Search Advertising is cheap and effective vs. other ad methods


Search Engine Advertising Matrix


 

Setting up the baseline Analytics/doing discovery

 

Ask DogByte's to review and monitor one of your current Adword campaigns or targeted pages.  We will break out all your traffic; show you where your traffic is funneled to watch your traffic move through your target sequence of events.  We can find where traffic is leaking from your funnel to your designated sales target.  Once we see how traffic moves, we can offer suggestions to improve click-to-conversion rates.

Traffic Analysis

Traffic analysis is the process of collecting and interpreting information about visitors to your website. While many websites have access to very basic statistics about website usage, more advanced tracking systems can provide a wide variety of crucial information about visitors and online marketing campaigns.  DogByte's can show you how your visitors navigate your site, track your sales and other conversions, discover your most cost effective traffic sources, and spotlight which pay per click keywords provide the best return on investment. Read more about Traffic Analysis here.

Conversion Analysis 
Based on use of advanced metrics tracking and manual lead/sales reporting to DogByte's, we provide reports assessing the conversions from traffic to customers based on the resulting actions of visitors to your site.

Advanced Tracking Reports 
Use of advanced metrics software allows us to see at a glance which search engine listings (or paid listings) are performing well and those that are not. We leverage this insight to adjust your campaigns for conversions from visitors into leads or sales. This advanced tracking software is designed to analyze the behavior (and origin) of every visitor to your website and it can help protect against fraudulent clicks from your competitors.

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