This statement is the headline for your website and all other marketing material where your business name appears. It communicates the benefits of doing business with you and identifies what differentiates you from your competition. In short, why should they do business with you instead of someone else?

Your USP should instill excitement about doing business with you or finding out more about what you offer. Position it at the top of your home page and underneath your logo throughout your entire website.

USP Tips

Avoid general statements and vague terms like “the best,” since anyone can make that claim. Instead, speak directly to your ideal market, and address their wants. Explain what it is that makes you the best or what you do better than others. Use this USP in all of your marketing materials for greater consistency and overall impact. Not only does it help your prospect gain a clear view of your company it can help you stay focused when making key decisions.