Tracking and reporting are essential components to any SEO project.

There are a number of basic metrics critical for effective search engine ranking (e.g., ranking, site traffic and conversions) reports will be monitored on a frequent basis.  Reporting (e.g., Excel spreadsheets, real-time web-based reporting, and so on) requirements will be discussed with the client and a schedule for reporting will be determined.
 

After a period of time, the page/topic(s) performance and ranking is again reviewed and assessed to make further recommendations for increases in the optimization ranking.  Each SEO cycle will allow us to review and revise our cycle for the next period while always tacking to keep the site optimized around each search engines constantly changing algorithms and continuous competitor assaults. 

How Do You Rank?

When it comes to business on the web, getting noticed is what it’s all about. When someone keys in a word that’s related to your industry, the goal is to have your website listed as close to the top of their computer screen. That’s what Search Engine Optimization (SEO) is all about. The higher you rank in search engines, the higher your website shows up on the searchers computer screen. This results in higher traffic flow to your site. And higher traffic means higher revenues.

SEO is also known as Search Engine Marketing (SEM), Search Engine Positioning (SEP) and various other titles. It is a service that “optimizes” or prepares your website in order for it to be spidered, indexed and ranked by major search engines.

Over 400 million searches are performed every day on the various engines. So a prominent listing is critical to your success. Otherwise, you’re giving business to your competitors that are ranked!

Conversion Analysis

Based on use of advanced metrics tracking and manual lead/sales reporting to DogByte's, we provide reports assessing the conversions from traffic to customers based on the resulting actions of visitors to your site.

• Submission forms
• Phone calls received

Advanced Tracking Reports

Use of advanced metrics software allows us to see at a glance which search engine listings (or paid listings) are performing well and those that are not. We leverage this insight to adjust your campaigns for conversions from visitors into leads or sales. This advanced tracking software is designed to analyze the behavior (and origin) of visitors to your website and it can help protect against rampant fraudulent clicks from your competitors.