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Link Popularity | Article Syndication
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| Our Search Engine Marketing
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Our Search Engine Marketing (SEM) service includes, keyword research, content landing pages that sell, creative ad development that will help get traffic (and sales) rolling in quickly using PPC bid management.
If your business is interested in participating in Google’s AdWords and/or Yahoo’s Overture/Site Match programs but lacks the in-house resources to manage a Search Engine Marketing / Pay-Per-Cick campaign, our PPC bid management services may be just the extra help you need.
We'll work with you to identify the most effective keywords for your type of business, apply them to a PPC campaign, manage keyword bids on a monthly basis and take care of all the details.
- Expedited Marketing Research: After the content and pages have been completed, published and submitted to the search engines, we begin the testing phase. As with the Survey, we can speed up the conversion testing process by implementing a PPC campaign. Here again PPC provides instant traffic allowing us to begin testing different titles and offers.
This may also include the development of additional landing pages. The cost for the PPC campaigns will also vary depending on the selected relevant keyword or keyword phase demand on Google’s Adwords.
The bottom line is PPC allows us fast true market results reporting in days instead of months. A keywords strategy document for each of the selected 3 areas of practice will be completed and reviewed prior to beginning that topic.
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| Building Quality Link Popularity, Safely!
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After taking care of your web site’s search engine optimization, the one remaining hurdle between you and higher search engine placement is link popularity. If you have lots of important incoming links (in other words, links from pages that are relevant to your web page and that are highly-ranked themselves), search engines will judge your page as having greater importance, thus helping you get better search engine placement.
DogBytes offers an extremely effective way to improve your link popularity safely, without the risk of incurring penalties for breaking the search engines' rules. For starters, we make sure your website is properly submitted and listed in well known search directories such as Yahoo’s business directory, DMOZ and MSN’s business directory (just to name a few) as well as any other directory we discover to be relevant to your specific industry. |
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Much less than your traditional catalog production, yellow pages or TV / Print advertising budget.
A well planned a targeted SEM campaign budget would be a fraction of print advertising or any other form of offline marketing. For instance, a yellow page ad can run $10,000 per month.
Search engine marketing budgets vary widely, but professional campaigns typically include web site maintenance, search engine marketing, and ROI analysis.
A typical budget also includes design, competitor analysis, marketing, lead tracking and maintenance, DogByte's can help design an effective SEM campaign to work with any serious budget requirement.
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In addition, we analyze your competitors back links while also looking for other industry related organizations to compile a list of relevant sites that would add quality link popularity to your site and that may also bring additional targeted website traffic. The end result is link promotion the natural way which gets your site noticed by the search engines as well as your sites targeted audience. |
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Link popularity and the quality of links to your website have become key areas of marketing a website because every major search engine now considers these as a significant part of their ranking algorithms. If you do not have an effective link building strategy, your website will not be well positioned on the major search engines for competitive keywords. An effective link building strategy also ensures search engines find your site and include it in their databases.
Effective link building strategies will:
- Significantly improve search engine placement
- Increase targeted visitor traffic
- Improve search engine exposure of your site
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Directory Research |
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Link Partner Research |
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Develop Anchor Text Strategy |
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Write Titles & Descriptions |
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Directory Submissions |
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Link Partner Solicitations |
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Link Partnerships - Locating and creating link partnerships with websites contain relative content. |
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Link Based Advertising - Locating websites that will offer reciprocal links to your site. This increases "weight" of content for SPIDER/ROBOTS. |
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Press Releases - Contacting press release websites to submit company information. | |
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Another excellent way to get your site noticed is through article syndication. In other words, sending articles out to other websites and having them published. By establishing yourself as an expert on some topic, you have built in credibility when people go to your site. Typically they get to your site by following a link within the article.
Not only will your status as an expert interest people and, through that, interest them in your website, but there is an added benefit to a syndicated article. This, of course, is the link to your site that will come with the byline of the article. Not only will this link bring people into your website, but it will also provide another link to your website.
Obviously, since links to your website help your search engine ranking, a link from a respected and often-visited site will help your own page look better when the search engines hand out results. |
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