Competitive Research | Keyword Selection | Theme Relevance

Don’t spend all your money and time on expensive and super-competitive keyword terms! Ask DogByte's to perform Theme-based keyword research and help you drill into super-expensive keywords (keyword niches) in order to find the less competitive “latent semantic” terms that will drive your content decisions and attract more of your ideal prospects or visitors.

Setting Up A Search Engine Optimization Campaign

Do you release your ad spend over a period of time or in one weekend?

A SEO campaign can take a few days or many months to complete. Regardless of the duration, it begins with the creation of content-rich webpages with targeted keywords directly related to your pages purpose. Then, page enhancements are made to monitor/adjust/boost rankings to build up consistently high rankings and targeted traffic to your site.

After changes are made and submitted to the search engines, a period of time is required for the changes to propagate throughout the Internet. The more effective the SEO and SEM efforts, the quicker to propogate. Then, we’ll conduct a thorough review and make any revisions necessary. This process is repeated monthly. After this cycle is completed, a maintenance regimen is usually implemented to keep ranking at the top of search results.

As SEO professionals, we stay current on technological innovations and advances in Best Practices and revise our processes constantly so you’re getting the most up-to-date information and support possible.

Competitive Research

We research your market when developing your website strategy

Effective websites and search engine positioning strategies aren’t created in a vacuum. One reason we do so well with search engine positioning is our competitive research. We identify websites that consistently appear on 1st page results and formulate strategies to beat them.

Optimizing Your HTML

Lurking in your HTML code can be impediments that you don't even know about... little roadblocks that make it hard or impossible for search engine spiders to fully access your site.

So the first thing our SEO professionals do is assess your sites' design and its HTML code. They will upgrade your code with features that further increase the "searchability" of your pages.

When we're done, the search engines will be able to enter your site, move around freely, and index all your relevant content.

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How much does this cost?

Much less than your traditional catalog production, yellow pages or TV / Print advertising budget.

A well planned a targeted SEM campaign budget would be a fraction of print advertising or any other form of offline marketing. For instance, a yellow page ad can run $10,000 per month.

Search engine marketing budgets vary widely, but professional campaigns typically include web site maintenance, search engine marketing, and ROI analysis.

A typical budget also includes design, competitor analysis, marketing, lead tracking and maintenance, DogByte's can help design an effective SEM campaign to work with any serious budget requirement.

Keyword Selection

The Key to Success: Keyword Selection and Link Popularity

IMPORTANT: Your Keywords Should Reflect Your Site's Focus

Selecting your keywords is comparable to writing a short mission statement. Ask yourself these questions:

• What is the site's focus?
• Why is the site's information valuable?
• Who is your audience?

These answers will help you select targeted keywords because they force you to think about how your website serves its audience. You can also ask other people what words they would use to find you, and don’t limit your keywords to your products. Some people visit your website just looking for information.

This is the single most important part of the optimization process. After all, keywords are the bread crumbs that lead searchers directly to your site – but only IF your pages use the right search terms, correctly applied. We make that happen with thorough keyword research and selection, identifying search terms that are tailored to your business and your target market.

“Power Phrases”

With DogByte's help you'll discover keyword combinations that will give you more of an 3 dimensional view of your page to attrach search engine visitors in ways that others haven't considered. Certain combinations that would likely be searched for by your prospects and have little competition from other sites can be a gold mine!

Let DogByte’s check out how much traffic your words could produce through our proprietary methods. You may also want to consider buying these keywords in the Pay-Per-Click Search Engines, such as Overture, Google AdWords, Kanoodle, 7Search etc.

Theme Relevance

Our Search Engine Optimization methods are derived from the basic principle that you must design websites for humans while at the same time designing the websites linking structure to reinforce what the website is about to the search engines.

One of the latest methods to ensure relevance by Google is called Latent Semantic Indexing (LSI). In 2003 Google suddenly began purchasing several software and technology companies. Many of these companies were developing information retrieval. Systems that might help Google deliver more relevant search engine results. One of the new companies snapped up by Google was Applied Semantics, which essentially builds Latent Semantic Indexing technology and infrastructure. Read news announcement on this link.

http://www.google.co.uk/press/pressrel/applied.html

With LSI, search engines can pay attention to what is on your webpage as well as what is NOT on your webpage. In other words, if most of the “golf” websites on the web contain the keyword phrase “Tiger Woods” but your website, for whatever reason does not, the LSI based search engine will know about it! They may even consider you less relevant because your web page is not talking about “latent” topics related to your parent theme. LSI allows a search engine to determine quickly the relevance of a website outside of the actual search query that a user would type in to search for content.

Interestingly, this simple method of determining semantic closeness to a queried word is surprisingly close to how a human would classify a document as being relevant; yet, it is automated by the search engines.

LSI has the net effect of producing more relevant results for searchers, which is why we have become experts in tapping into the overlooked areas where hidden profits lay waiting for discovery.

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