Search engine optimization (or SEO) is the process of ensuring that a website is search engine 'friendly' - that it is fully accessible by search engine spiders and meets search engine algorithm criteria (such as content theme, relevancy and links from other sites) in order to be favorably ranked in relevant search results.
Today there are many different factors to address in order to optimize a website for search engine placement. When search engines began, it was sometimes sufficient to focus solely on a site's Meta tags in order to appear in relevant results pages. It is now a highly complex undertaking as search engines have become more and more sophisticated and competition for placement in search engines has become fiercer. Today, there are typically one hundred or more factors taken into account by search engines when they rank pages.
What Search Engine Optimization Can Do for You?
Website optimization is crucial for both ensuring the pages of your website are indexed by the search engines and ensuring that your site is favorably ranked and therefore found by targeted visitors seeking your products and services. Web search is the second most common use of the internet after email and so there are hundreds of thousands of people searching for products and services online every month. Investing in thorough search engine optimization sets your site up to succeed and will allow your business to reap the ongoing benefits of free (non-advertising based) targeted traffic.
What to Do Next
We can help at any stage of the website optimization process, whether you require an existing site to be optimized or are interested in having a new site created which is search engine 'friendly'.
DogByte Solutions (DBS) can deliver substantial value to your company, addressing key business issues and improve your long-term results with a strategic plan for implementing a successful SEO campaign.
The key to a successful SEO campaign is to clearly identify define your primary objective(s), set defined targets and then measure the results on a frequent basis. A typical SEO campaign will take from 1 to 3 months to complete. It begins with creation of content rich web pages with targeted keywords. Then page enhancements are made to monitor/adjust/boost rankings to build up consistently high rankings and targeted traffic to your site. After changes are made and submitted to search engines a period of time (on (on average 2-6 weeks) is required for the changes to propagate throughout the Internet. Then a thorough review and revision of the results occurs and is repeated monthly. After this cycle is completed a maintenance regiment is usually implemented to keep ranking at the top of search results.
We don’t promise you’ll be swimming in sudden Internet profits. We don’t guarantee it will magically increase traffic to your site. However, we believe if you follow our advice, step by step and your sales copy is already proven to convert customers, it should.
The reason is simple: the internet is a crowded marketplace. The people that win are the people that come to really play. They are working professionals who specialize in SEO. They work at it every day; they keep up with the changing technology, adjust to trends and experiment with all kinds of creative ideas and innovative shortcuts that keep their clients’ websites at the top of every listing. Since we are SEO professionals, we stay current on technological innovations and advances in best practices. Therefore, we revise our process constantly so you’re getting the most up-to-date information possible.
Does that mean there’s no chance for you? Not at all. You have creative ideas too, and you know your industry better than anyone else. By allowing DogByte’s to creatively merge our process with your information and sales copy to your website, were confident that you’ll be the one receiving all those visitors. |